Following the appointment of Phipps Relations as its new communications agency, Viñalba is launching a campaign, which aims to target consumers through a two-part ticketed tasting series, ‘Viva Viñalba’, in London and Manchester.
Now selling in 12 countries worldwide Viñalba is the 6th largest Argentinian wine exporter to the UK and aims to build on the success of its recent Shoreditch popup to generate further consumer awareness for its portfolio of award-winning wines. David Tromans, Marketing Director, Buckingham Schenk said, ‘Recent research has revealed that Argentinian wine attracts more millennials than any other country and the Viva Viñalba campaign is looking to capitalise on this.’
Viva Viñalba will launch in London wine bar Winerama, set within Shoreditch street food hub Dinerama, this June and the second edition of Viva Viñalba will take place at Daisy NQ in Manchester’s Northern Quarter this October. The tastings will showcase the diversity and versatility of the Viñalba range, featuring wines from Mendoza and Patagonia. Different food pairings will be highlighted at both events.
For more information and to book tickets, please visit the website.