The London Wine Competition looks to set a new benchmark for award-winning wines by assessing them for their quality, their value for their money and what they look like with their packaging and design. The London Wine Competition will judge wines in three key areas:
- Value for money
- Package and Design
To be an award winner you will need to have a top-quality wine, that offers both the trade and the consumer great value for money, and you will need to look good and truly stand out on the shelf and on the back bar.
The judging will be conducted by panels of 3 or 5 and will include a mix of trade buyers and wine experts. Each panel will comprise of a minimum of one on-trade buyer, one off-trade buyer, and one wine expert.