The PFV Prize recognizes the crucial role of family in sustainability

The Primum Familiae Vini, an association of 12 European families who are producers in the continent’s greatest wine regions, has announced the launch of the PFV Prize, an annual award of €100,000 to a family company in any area of enterprise that demonstrates excellence in sustainability, innovation, craftsmanship, and the successful transmission of responsibility and commitment from one generation to the next. The winner will have the opportunity to share knowledge with the 12 PFV families, all of whom have a long experience in overcoming numerous and at times existential challenges throughout their histories.

Marc Perrin, President of the PFV, commented: “We in the PFV believe that family companies are the bedrock of regional and national economies. The best family enterprises have a profound commitment to sustainable development and to the environment. Family companies should personify the best values of social responsibility and the kinder human face of free enterprise at a time when globalization and a rather depressing uniformity have become increasingly prevalent. By announcing this prize at a time of international crisis resulting from Covid-19, we emphasize the long-term thinking of family companies and our inherent optimism about the future providing we defend the right values.”

The 12 members of the PFV represent the artisan roots of family companies who all have a long history of dedication to their respective regions and the quality of their wines. The PFV aims to encourage other family companies to continue their independent development and to prove that a family business can be a powerful tool to respond to the social and environmental challenges of our time.

Applications for The PFV Prize 2020 can be made via thepfvprize.com, where additional information may be found, and will close on October 30, 2020.

The PFV Short List of five family-owned companies will be published in January 2021 and the PFV Prize winner will be announced in March 2021.

The Selection Jury for The PFV Short List and The PFV Prize will be one member of each of the 12 PFV wine families:

Priscilla Incisa Della Rochetta – Tenuta San Guido, Italy (founded 1840)

Albiera Antinori – Marchesi Antinori, Italy (founded 1385)

Egon Müller – Egon Müller Scharzhof, Germany (founded 1797)

Prince Robert of Luxembourg – Domaine Clarence Dillon, France (founded 1935)

Marc Perrin – Famille Perrin, France (founded 1909)

Paul Symington – Symington Family Estates, Portugal (founded 1882)

Frédéric Drouhin – Maison Joseph Drouhin, France (founded 1880)

Miguel Torres Maczassek – Familia Torres, Spain (founded 1870)

Jean-Frédéric Hugel – Famille Hugel, France (founded 1639)

Pablo Alvarez – Vega Sicilia, Spain (founded 1864)

Philippe Sereys de Rothschild – Baron Philippe de Rothschild, France (founded 1853)

Hubert de Billy – Champagne Pol Roger, France (founded 1849)

The PFV Selection Jury will be supported by Christophe Brunet, PFV General Secretary.


Photography of PFV by Michael Boudot