Berry Bros. & Rudd (BBR) wine and spirits merchants have released the second edition of an exclusive new wine label for its best seller: Good Ordinary Claret. Only 4,000 bottles of the limited edition label are available from February 16th.
Innovative London-based designer Luke Edward Hall curated the label, drawing upon his love of Roman and Greek mythology to produce the representation of Bacchus. Edward Hall commented that he used bright, warm hues to complement the Bacchus portrait, creating an eye-catching design and incorporating a number of materials, namely paints, pencils, chalks and pastels.

“It was natural for me to illustrate a label inspired by Bacchus, god of winemaking and his wild Bacchanalian parties,” said Edward Hall.

Geordie Willis, creative director at Berry Bros. & Rudd commented, “Luke is one of London’s most exciting young designers and as the UK’s oldest wine and spirits merchant, we enjoy this juxtaposition between the old and the new.

“We try and offer as little brief as possible so the designer is given free rein. The label is therefore a product of their full creative expression meaning we’re just as excited to see the final results.”

The finished product was certainly worth the wait, and is destined to be noticed with its vivacious design.

Last year saw the initiation of the limited edition label series, where BBR teamed up with celebrated British designer Paul Smith.

Good Ordinary Claret is a classic red blend from Bordeaux, easy to drink and, able to be dressed up or down, can cater to many occasions.

The limited edition design from Edward Hall is available until stock runs out, offered online and in the St James’s and Basingstoke shops for £9.95.